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At Ellison®, we strive to provide makers with an inspiring product range that not only enhances their overall making experience, but facilitates a creative lifestyle.

Creativity is at the heart of everything we do, and it’s at the heart of our community of makers, who endeavour to incorporate making throughout their life.

Our audience is global, we support trade customers and consumers from across the globe. The company has grown vastly, working within new global markets yearly and bringing Ellison products to the forefront of global craft and lifestyle markets. Since 1977, when Ellison created the first consumer die-cutting machine, the company has developed several brands. From broadening our innovative die-cutting range to expanding into making essentials, tools and fashion forward lifestyle products. Our brands provide products that appeal across demographics and to individuals with different making techniques and styles.

Our Brands

Launched in 2001, Sizzix® is recognised as the market pioneer and global leader of die-cutting machines and products for the arts & crafts industry. Sizzix provides consumer DIY crafters with a complete product solution for all making styles. Our line of products includes a wide range of different die-cutting machines, supported by an extensive and innovative collection of dies. Our Making Essentials line includes a diverse range of indispensable items for creatives, plus an ever-growing collection of tools and accessories which aid the making process.


My Life Handmade, the newest addition to the Ellison family, is a lifestyle brand that takes a holistic approach to daily living, centred on mindfulness, relaxation and creativity. We offer a range of high-quality stationery, making kits and home décor products designed to personalise your environment and contribute to an overall sense of well-being.


The craft industry is constantly evolving, its popularity has grown and so has its audience. Our brands, Sizzix® and My Life Handmade, provide products for the multitude of demographics of creatives with different making techniques and styles. Whether trend-led and fashion focused or more traditional, creatives can find products that suit their making style and technique.

As a global company we value the importance of creativity from an early age and understand how to develop key learning skills through hands on activity. Our Ellison Education catalogue supports the education sector, offering an array of curriculum led products and designs.